Seasonality and Sustainability within the Visitor Economy

Seasonality and Sustainability within the Visitor Economy

Lead Organisation: Visit Cornwall CIC

Investment Priority: Supporting Local Business

Fund: Strategic Sector Development

SPF awarded: £395,000

Location: Cornwall-wide

Tourism in Cornwall is a bedrock sector of the Cornish and Isles of Scilly and will have a key role to play in the economic and social wellbeing of the region in the coming decades.

In its new strategy, 2030 & Beyond; the recently nationally accredited Cornwall and Isles of Scilly Local Economy Visitor Economy Partnership, which is supported by Visit Cornwall and the Islands Partnership, has identified tackling seasonality, productivity and low carbon issues as its core aims over the next few years.

The SPF Good Growth Fund grant of £345K will ensure that Visit Cornwall and The Islands Partnership can deliver a sustained package of sector support that focusses on broadening the tourism season, providing year-round employment and an increase in real living wages. By focusing on a broader season, rather than growth in peak weeks will greatly assist in reducing environmental and community impacts. In essence, Tourism in Cornwall must be regenerative and supportive of those who live and work here, and this grant will greatly assist in delivering this.

Out of season tourism products, experiences and activities will be promoted as well as created, focussing on our heritage and natural environment, supported by targeted and sustained marketing activities and online campaigns. This will be supported by a package of activities to help tourism operators become more productive, decarbonise in our drive to deliver in low carbon regenerative tourism.

Malcolm Bell, Chair of Visit Cornwall, stated “Cornwall remains one of the top destinations in the UK, we cannot grow in an irresponsibly manner and we must avoid over-tourism. The grant will attract additional visits, but  in the out of season weeks and to areas that can comfortably accommodate additional business.

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