Experience Newquay

Experience Newquay

Experience Newquay

Lead Applicant: Cornwall Council

Investment Priority: Supporting Local Business

Fund: Town, Rural and Coastal High Street Development and Skills Programme

SPF awarded: £473,364

Location: Newquay



Following a successful pilot in West Cornwall, Experience Newquay is set to promote sustainable tourism throughout the year, aiming for a more balanced distribution of visitors.

Currently, 67% of tourism occurs between April and September, straining infrastructure, the environment, and local residents’ wellbeing. Experience Newquay will invite visitors to discover the town’s unique character, culture, businesses, and culinary scene all year round.

The initiative seeks to prolong the tourist season into the winter, helping businesses remain operational throughout the year and creating more permanent job opportunities.

The project will collaborate with key stakeholders to bolster the local creative, leisure, and heritage sectors. It will offer a tailored business training program and aid local businesses in crafting sustainable activities and itineraries. These offerings, curated for the off-peak season, will be highlighted through a marketing campaign aimed at encouraging off-season travel.

Set to launch in June 2023 and continue until March 2025, the project will feature a range of activities specifically designed to support local enterprises and residents.

To find out more or to get involved with Experience Newquay, visit the Let’s Talk page on Cornwall Council’s website.


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