Following a successful pilot in West Cornwall, an exciting new project is launching in Newquay. Its aim is to promote sustainable year-round tourism, helping the town to enjoy a more even flow of visitors throughout the year.
Currently, the months between April and September account for 67% of visitors, putting pressure on infrastructure, the environment and resident wellbeing. Experience Newquay will encourage visitors to experience the town’s distinct character and culture, unique businesses and food scene beyond summer.
By extending the tourism season into the winter months, the project aims to enable businesses to stay open year-round, increasing the number of permanent employment opportunities.
The project will work with key local stakeholders and support and promote the local creative, leisure and heritage sectors, by providing a bespoke business training programme and supporting local businesses in the development of sustainable activities and itineraries. Designed to facilitate the curation of the low season offer, the resulting activities and itineraries will be promoted via a low season marketing campaign, designed to inspire visitors to book an off-season adventure.
The project is launching in June 2023 and will run until March 2025 – during that time there will be bespoke of activity designed to support local businesses and residents.
To find out more or to get involved with Experience Newquay, visit the Let’s Talk page on Cornwall Council’s website.